My design philosophy... "VIA".

Valuable. Intuitive. Alive.

The best software design captures user needs, optimizes UX for intuition, and has a UI that feels alive!

I'm a UX designer based in Southern California with nearly a decade of experience leading work across a range of industries. Over the course of my career I've designed software in categories including B2B, e-commerce, and AI-powered SaaS.

My practice sits at the intersection of art and science — I help teams find the sharpest version of an idea, then design the product that makes it come to life.

When I'm not designing you can find me reading, playing soccer, or relaxing at the beach 😎